Inbound and referrals bring whoever happens to find you. They do not let you deliberately pursue the accounts that pay more, retain longer or best match your growth plan.
Outbound pipeline,
that turns into revenue.
We combine experienced, market-aligned SDRs, buyer-intent data and multi-channel execution to book qualified sales meetings your team can actually close.
$4M+ revenue generated for B2B companies in 2025
You cannot build a growth plan around pipeline you do not control.
Inbound and referrals cannot be increased when the forecast falls short. Outbound gives you controllable activity, measurable conversion points and a clearer route to more conversations.
Hiring the right SDR is only the start. They still need data, tools, training, oversight and expert coaching. A poor hire can cost months before leadership inherits prospecting again.
We build the motion.
Then run it with you.
One managed team owns the journey from market selection to a qualified meeting in your calendar, with every conversation feeding the next decision. Explore outsourced SDR, cold calling and appointment setting in detail.
Define the market worth pursuing.
We turn your best customers, commercial goals and offer into a clear addressable market. That gives the campaign firm boundaries before a single lead is contacted.
- Ideal customer profile
- Priority sectors and regions
- Exclusions and qualification rules
Every call and email reply becomes market intelligence.
AI analyses every SDR call and email response, including who replied, their role, region, timing, objections, competitor mentions and buying context. Your dashboard turns that activity into evidence about which markets, messages and buyers are most likely to convert.
Pipeline performance
Meetings, opportunities, pipeline and closed revenue update against your existing CRM.
Live attributionWhat the market is telling you
Across 22 conversations
Most mentioned: incumbent agencyAlready have someone in-house
Best response: capacity gapBudget and pricing discussions
Mid-market buyers show strongest fitCalls that connected the offer to missed pipeline converted 2.3x better than capability-led pitches.
Applied to next coaching sessionSee which buyers, messages and markets convert.
3.2x higher meeting rate than broad account targeting.
Source verified · 42 accountsQualified meetings are only valuable when they create revenue.
Filter by company type to see what SalesSourcers has delivered for teams facing a similar growth challenge.
Real founders. Real sales conversations. Real outcomes.
Short, unpolished accounts of what changed after SalesSourcers became their outbound partner.
Experienced SDRs who understand the market they call.
We hire experienced, market-aligned talent across the UK, South Africa, the US and Australia, then support them with management, coaching, competition and AI call analysis.
Experienced hires
We select sellers with real phone experience, commercial judgment and the confidence to represent your brand.
Matched to your industry
We match you with SDRs whose previous experience, market familiarity and working hours fit the buyers they will call.
Manager and AI coaching
Managers review calls three times a week while AI surfaces objections, missed opportunities and specific coaching points.
High-performance culture
Strong earning potential, team accountability and quarterly competitions create the energy of a focused sales floor.
From blank page to live pipeline in weeks.
By week three, your trained SDR is speaking to the market and qualified sales meetings can begin landing in your calendar.
Diagnose
We audit your market, offer, historical performance and sales process. Then define the commercial target.
Strategy & market mapBuild & train
We build the data, scripts and infrastructure, then train your dedicated SDR on your offer, buyers and objections.
Campaign + SDR readyGo live
Calling and email begin. Replies are handled, prospects are qualified and sales meetings are booked into your calendar.
First meetingsCompound
Weekly insight improves targeting, messages and sales handoff. The system gets sharper every cycle.
Optimisation & scaleThe capacity of an SDR team without the hiring drag.
Hiring one rep is only the beginning. The real cost includes recruitment, management, tools, data, training and the risk of starting again when someone leaves.
$70K-$95K OTE$70K-$90K partner cost
Benchmarked against RepVue, BLS employer cost data and Bridge Group SDR research. Ranges vary by market and coverage.
Choose the meeting capacity your growth plan demands.
A global outbound team across the UK, South Africa, US and Australia, with flexible coverage for new markets, extra meeting capacity and complex sales motions. See what outsourced SDR costs, or how it compares with hiring in-house.
- 1,500 targeted calls per month
- Personalised outreach and testing
- CRM integration and live dashboard
- Researcher, SDR and account manager
- Monthly report and monthly ICP strategy session
- 3,000 targeted calls per month
- Multi-segment campaign orchestration
- Inbound lead management
- Monthly report and monthly ICP strategy session
- Researcher, SDR and account manager
- 5,000 targeted calls per month
- Multi-market campaign expansion
- Custom CRM and reporting workflows
- SDR, researcher, AE and sales manager
- Monthly report and monthly ICP strategy session
Add personalised email coverage around the same accounts your SDR is calling.
- Up to 10,000 targeted contacts
- Individual AI-assisted personalisation
- Replies handled and followed up by your SDR
Turn every call and reply into decisions your commercial team can use.
- Competitors, objections and pricing signals
- Role, region and message conversion
- Clear recommendations for the next cycle
See the opportunity before you partner with us.
We will prepare a concise, three-page outbound opportunity map for your business. It is useful whether you partner with us or run the strategy internally.
- The intent signals worth tracking in your market
- Our recommended targeting and outreach approach
- High-intent leads with contact details and a verified "why now"
Two brothers built the outbound partner they wished they could have hired.
SalesSourcers started when a family friend asked Zane for help generating sales meetings. The first cold email campaign booked 23 meetings in three months. One question followed: why not do this for other businesses?
Zane had worked from SDR to Account Executive, SDR Manager and Sales Manager, selling and closing millions in revenue. Zaid brought consulting, operations and automation experience from organisations including Accenture, AXA and Zurich.
Today, SalesSourcers remains family owned. Zane leads commercial growth. Zaid runs delivery, operations, finance and HR. Their names are similar; their responsibilities are not.
Senior people stay close to the work.
Strategy, operations, coaching and client delivery have named owners who remain involved throughout the campaign.



Abel Wasati
CFO, Finance & Strategy
Financial strategy, commercial planning and long-term growth.

Mike Griffiths
Account Manager
Client success, campaign alignment and campaign strategy.
Join an SDR team that takes the craft seriously.
Work with experienced managers, structured coaching and real campaign data. We are preparing our next hiring round across three key markets.
Sales Development Representative
Based in the United States or able to work consistently across US business hours.
- Fully remote
- US time-zone coverage
- Structured SDR bootcamp and continuous training
- Clear progression into account management, SDR management or closing roles
Sales Development Representative
Based in the United Kingdom or able to work consistently across UK business hours.
- Fully remote
- UK time-zone coverage
- Structured SDR bootcamp and continuous training
- Clear progression into account management, SDR management or closing roles
Sales Development Representative
Based in Australia or able to work consistently across Australian business hours.
- Fully remote
- Australian time-zone coverage
- Structured SDR bootcamp and continuous training
- Clear progression into account management, SDR management or closing roles
The things serious buyers ask before trusting an outbound partner.
Still deciding? Bring the hard questions to a strategy call. We will tell you plainly whether we can help.
How are you different from a lead generation agency?+
Every lead is vetted against fit, intent and timing before outreach begins. Your dedicated, market-aligned SDR completes a proven training programme covering discovery, SPIN Selling and Gap Selling, then works across cold calling and personalised email. You also receive full call visibility, AI notes, manager coaching three times a week and qualified meetings from as early as week three.
How quickly can we expect meetings?+
Most campaigns go live in week three, after strategy, infrastructure and SDR training are complete. Qualified meetings can begin from launch, while performance becomes more predictable as real market feedback improves the campaign.
Will you sound like our company?+
Before launch, we interview your team, study your offer, review customer calls and materials, build the sales playbook and train your SDR on your market. Scripts are tested through role play, call listening and live coaching. Your team approves the positioning, and recordings plus email replies keep quality visible.
How will an outsourced SDR know enough about our business to sell it?+
They are not handed a script and sent to the phones. Your SDR is trained on the problem you solve, the buyers who experience it, your proof, qualification criteria and common objections. Managers coach them three times each week, listen to calls and use AI analysis to identify where product knowledge or discovery needs to improve.
Do you guarantee a number of meetings?+
We set expected meeting ranges based on market size, offer strength and historical data. We do not make artificial guarantees that reward low-quality bookings. Qualification and commercial relevance come first.
What does our sales team need to do?+
Give us strong product context, timely feedback and the capacity to run good discovery calls. We handle prospecting and meeting creation; your closers focus on turning qualified conversations into revenue.
Your next customers are already in the market.
Let's start the right conversations.
Schedule a no-pressure call. We will assess your market, current sales motion and whether SalesSourcers is the right outbound partner.
Schedule a call -> 30 minutes · Clear next steps · No generic pitch
Schedule a call 