How we helped ThatsGOOD+ STUDIO Generate $132K mrr in in 7 months

Me and my co-founder are creatives and marketeers, great at service delivery but struggled to get people through the door. When SalesSourcers came in we exploded as a company, they helped us with our lead inflow but also in closing them. They were the full package
— Laura Maccullagh, Co-founder

82

Sales Meeting

224

Qualified Leads

18%

Close Rate

$132k

Combined MRR

Client Name: thatsgood+ Studio

Website: thatsgoodstudio.co

Industry: Marketing Agency

Location: Australia

The thatsgood+ Studio Story

Challenge

That’s Good Studio was generating around 7 sales meetings per month, but their conversion rate for outbound sat at just 5%, making it impossible to meet their aggressive growth targets.

While adding more leads seemed like an option, it would have been ineffective without addressing their sales process first.

Solution

Sales Sources improved their sales process with discovery call training, conversion strategies, and a proven framework tailored to marketing agencies.

 Bi-weekly deal reviews further streamlined the pipeline. Once optimized, we targeted high-intent leads, focusing on founder-led organizations and marketing leaders with specific pain points.

Results

In seven months, SalesSourcers generated 224 qualified leads, resulting in 82 sales meetings. Their close rate jumped from 5% to 18%, leading to 19 new clients and $132K+ in monthly recurring revenue.

By refining their process and focusing on quality lead that converted into revenue,  Laura was able to remove herself from the business and start her own brand.

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